Five Essential Steps You Must take to Set up an Online Presence
For Your Clothing Brand
Create a unique logo
Think about your favorite clothing brand. What is the first thing that pops up in your head? It’s almost impossible to think about Levis without recalling their logo first. The red and white sign made thousands of people proud of wearing t-shirts that have this logo on them. No design, just the logo.
The logo of your brand is the image and the letters that identify who you are. That is why you need to choose a clever one.
Guess what! The simpler the better. People don’t tend to remember complicated logos which is why great companies like Apple, Facebook, Amazon, and Pixar chose simple drawings and letters to represent them so their audiences can recall that image easily.
Shoot Nicely to Win the Reputation
The keyword here is “Authentic”. You need to show the audience real images and actual sizes in the pictures. You need to make that using authentic shots that are taken for people actually wearing the items and mannequins wearing the clothes. Customers need to see the honest presentation of what you sell and feel the feeling of wearing these items before even buying them.
No Shop… No Problem!
In today’s world, the problem of having enough money to rent or buy a shop is solved easily. Thanks to the development of the digital world, you can now build your own online shop and make your items reachable 24/7 without being there by yourself.
Do you know what that means? It means that your shop is not reached locally only. It is available for people all over the world as well to visit, see, read, and choose from the items you sell.
Fly with Social Wings
Reach millions instead of hundreds with social media sites. Therefore, you need to set account on Instagram, Facebook, Snap-chat, and other platforms to reach as many customers as you can.
Some of these sites may not suit your business. That’s why you need to understand which platforms your customers majorly use.
Promote …Promote…. Promote
Sponsored ads are very essential. True! But guess what might be more beneficial for your clothing brand? Bloggers and influencers. Why is that? Because these people have already built the reputation of authenticity and credibility. This means you don’t need to go all the distance to start selling. Instead, use those who did go the distance and will make you sales so you can gain the credibility you seek when customers start buying from you.
You don’t believe it?!
That’s fine. Just ask yourself this: Why did Nike make lifetime contracts with Cristiano Ronaldo, Michael Jordan, and LeBron James? Because they are celebrities and they can influence many people to buy.
It’s the same reason why famous YouTubers show products of companies. Go ahead and check some of these people’s channels.