These will make you reach more potential customers
In the game of securing your prospective customer’s attention, you’ve got to come prepared. In today’s world that means going beyond having engaging, entertaining, and informative content. You also must know the best times to present such content, and yes—there are right and wrong times to do this.
Luckily for you, we’ve compiled a list of the biggest social platforms, along with a data-driven posting strategy for each. Follow these posting guidelines and you’ll be guaranteed to get your business in front of the right eyes at the right time!
- Facebook — Facebook places full priority on meaningful interactions in the news feed algorithm; therefore, your best bet for posting is during business hours, specifically between 9 a.m. and 2 p.m. EST. Best days to post on Facebook fall midweek—Tuesday through Thursday.
- Twitter — This is perhaps the most important place to concentrate on posting times. Since tweets come and go so frequently, making sure you post at the correct time on this platform is key. Research shows the best days to post on Twitter are Mondays and Thursdays with a target time between 9 am and 4 pm EST.
- Instagram — Instagram differs slightly because different industries have different engagement windows. Generally speaking, though, the best time to post on Instagram is between 12 p.m. and 1 p.m. EST on any weekday.
- LinkedIn — LinkedIn is the one platform with precise posting time windows—specifically, 8 a.m., 11 a.m., 1 p.m., and 6 p.m.; both Monday and Wednesday are high traffic days for these times.
Remember, no matter which platform you choose, always track your own engagement data. Happy Posting!